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How to Make Referrals Your #1 Marketing Channel With
The Referral Generation Workbook


The Referral Generation Workbook is chock-full of forms and checklists to help you implement a successful referral strategy for your small business or agency. It's filled with effective, fundamental, and timeless strategies that can take your business to the next level!

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The exact same worksheets we use!
Referral Generation Workbook

When you download the workbook today.....

you'll receive a complimentary workbook walk-through video from John Jantsch. He'll explain each page and show you how to use it for maximum impact.

paperback-Referral_Generation

What's Inside

This 10-step workbook is designed to be a practical guide that helps businesses identify their target audience, understand their unique value proposition, and develop a marketing plan that reaches and engages their ideal customers through competitive research. The workbook contains a series of exercises; starting with identifying the ideal customer and progressing to developing a complete customer journey map that is tailored to their needs.

By following the exercises in the workbook, businesses can develop a clear and effective marketing plan that helps them achieve their business objectives.

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Why You’ll Want This Book

A happy customer who knows they can trust you is a great thing, but when that same customer trusts you enough to refer others? Well, that's a whole new level of awesome.

  • Create an organized and consistent referral program built to grow as your business grows! (Evergreen referral building and referral content planner)
  • Help your best customers feel empowered through the Champion Referral Program (Get the workbook to learn more about this useful strategy)
  • Learn how to make your team and partner network a valuable part of your referral program (Remember they are advocates for your business too!)
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The exact same worksheets we use with our clients!

But Don't Just Take Our Word For It

See What Our Customers Are Saying...

“I started my business with tools from Duct Tape Marketing, so almost all my growth can be directly or indirectly attributed to the network somehow."

Dean Heasley

Nashville Marketing

What’s Inside

The Referral Generation Workbook is the ultimate guide to building a business based on referrals. It's filled with worksheets, forms, and checklists that will make you the ultimate referral pro. You’ll find pages on

  • Evergreen referral building
  • Referral content planner
  • Defining & building a champion referral program
  • Tools to building internal referral programs
  • How to map out your network referral offers
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The exact same worksheets we use with our clients!

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Get the Entire Duct Tape Marketing Workbook Collection

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Essential tools for turning referral generation into an intentional tactic.

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Create quality content quicker and faster than ever using these content marketing planners and tips!

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Essential planning and strategies for designing a successful website!

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